• Avoid using background images (stick to white or transparent)
  • Use simple fonts (sans serif works best for graphics)
  • Stick to a color scheme unless necessary (for more complex data)
  • Space components apart equally
  • Avoid 3D shapes unless necessary. This is because, done improperly, 3D components can easily skew data and distort perception and interpretation. For example, a 3D bar may be significantly greater in volume than a 2D bar in area.