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Description

Aten Engineering Inc. provides technical solutions in the areas of detection, discovery, follow-up and characterization of Near Earth Asteroids, with the goals of increasing the safety of our planet from impacting asteroids, and enabling in-space resource extraction and utilization to pave the way for Human exploration of the Solar System.
Aten Engineering is currently based in the Pacific Northwest with plans to expand or relocate to Luxembourg

Vision Statement

Aten Engineering will enable the Asteroid mining industry, by providing spectroscopic typing and accurate orbits of low delta-v asteroids, using inexpensive, automated, terrestrial telescopes. 
2. Vision Statement: Write a concise one- or two-paragraph vision statement, which gives your answer to the question: 'What do we want this company to become over the next five to 10 years?' 
3. Mission Statement: Lay the groundwork for your 'brand promise' in a one or two paragraph description of what your company will be to its customers.  
4. Values: Provide a list of three to five core principles upon which you will build the business and stick to no matter what. 
5. Goals: Make a list of three to five long-term goals that translate your company's vision into specific, measurable, attainable, relevant and time-specific objectives. 
6. Market research: Take the next two to three pages to briefly answer the following questions: 
6(a). Market differentiation: Take the next page to detail what makes your product or service unique in the market by answering questions like:
6(b). Marketing message: Based on the answers you outline above, take the next half page to explain the message you plan to communicate to your target market.
6(c). Marketing mix: Use the next page or so to detail the methods you will use to deliver that message.
6(d). Measurement: Follow the previous two sections with another half-page describing how you will measure the effectiveness of each of those delivery methods and, based on the results, adjust your plan accordingly.
7. Sales: Take the next full page to summarize your sales plan by answering these questions:
               - How are leads generated?               - How are they researched/qualified?               - How do you get in front of your customer?               - How do you close the sale?
8. Operations plan: Now, take one to two pages to answer the following questions:
9. Personnel Plan: Use one page to describe your 'people' plan by answering questions like:
10. Financial Plan: As noted earlier, keep the details about your financials brief, using the same narrative style you have been using throughout the plan. Then, use a footnote to alert readers that more detailed financial schedules and assumptions will exist in a separate document. To keep focused, consider telling your story by providing the following information:
11. Executive Summary: Save the beginning for the end by taking one to two pages to write a concise synopsis of the entire plan.